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PRADA PARADOXE
Conception & Art direction
August 2022, Prada has launched its new Paradoxe perfume.
Can a fragrance exist in a digital space?
We've imagined with McCann Paris a miniverse website where the user can wander inside the bottle and discover the ingredients, the design, the muse but also unlock some AR filters.



Click to slide

Prada Miniverse
Entrance of the miniverse

Prada Miniverse
The fragrance room : discover the ingredients

Prada Miniverse
Bottle Room: Enter inside the bottle to discover all the facets of the design and all the over films

Prada Miniverse
Entrance of the miniverse
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