PRADA PARADOXE

Conception & Art direction

August 2022, Prada has launched its new Paradoxe perfume.

Can a fragrance exist in a digital space? 
We've imagined with McCann Paris a miniverse website where the user can wander inside the bottle and discover the ingredients, the design, the muse but also unlock some AR filters.

Pradaparadoxe.jpg
PradaParadoxe.gif
PradaParadoxe.gif

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Prada Miniverse
Prada Miniverse

Entrance of the miniverse

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Prada Miniverse
Prada Miniverse

The fragrance room : discover the ingredients

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Prada Miniverse
Prada Miniverse

Bottle Room: Enter inside the bottle to discover all the facets of the design and all the over films

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Prada Miniverse
Prada Miniverse

Entrance of the miniverse

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